career
YouTube is for Everyone
Hello Lovelies,
I want to talk about Jack Howard’s recent videos – a ‘ramble’ and a ‘discussion’ about YouTube, where he shares his thoughts about YouTube creators and their content. He spoke concern about the platform and how it’s changed; nowadays seemingly banal content gets millions of views when talented creators, who put time and effort into their videos, are down-trodden by the algorithm. Thanks for bringing attention to the type of content the majority of us feed our brains, Jack. It’s rather shocking…
But is it really?
I find this discussion particularly interesting because my brother is a major YouTuber who caters to the masses and I am a seemingly smaller YouTuber. Although I don’t consider myself a ‘highly-creative-niche-YouTuber’ or anything, I never want to sell my audience short of good quality content. And although Caspar’s content wavers between commercial and wacky (in a good way if I do say so myself), we acknowledge that whatever content we post, ‘good’ and yes maybe sometimes ‘bad’ (forgive us), the objective is almost always the same; for the video to be a success.
I agree with Jack that we should use the platform to its advantage and deliver good content rather than junk for views. And I think that’s what every YouTuber tries to do, no matter how big or small they are. In their own way, they try to make what will constitute a balance of success for themselves and their audience. I often think the extent to which a creator ponders what to upload is often more down to circumstance than for the love of the medium.
I feel like every YouTuber has a YouTube journey and the amount of viewers who join their ride will never make perfect sense (thanks to the almighty algorithm!) but does it really matter? Why does it matter that Cinnamon Challenge get’s all the views and thoughtful videos get sidelined? If it’s beautiful film, let it be beautiful without the views. And let us not judge those who create a good Cinnamon Challenge simply because people prefer to watch it.
I also want to shed some light on the pressure involved when you are a big YouTube star. It’s not all views and roses. A lot of the time it was a just a hobby that turned into a fully-fledged ‘empire’ so to speak that can oftentimes be gruelling to run. So let’s offer some acceptance to those who perhaps don’t upload premium content every time, but have decided to work on a brand that demands everything of them. If we're speaking about hard work, it's important to consider that a run-of-the-mill content isn't particularly easy to make. Especially week after week, year after year! I urge anybody who disagrees to try this and be a success at it.
YouTube I believe is for everybody. It’s an all-encompassing and grand reflection of the word. A world that’s beautiful yet flawed, sometimes functional and other times completely illogical – a dance of good and evil we cannot single handily control. But if we learn to accept and appreciate everything, in our own way, from the good and bad to the big and small and learn that one cannot exist without the other, we will feel at peace. And that, my friends and readers, is success in itself.
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